developing a communication platform

Even mature brands need some tender and love to stay ahead of competition and live up to customer expectaitons. See how W helped Sandvik.

Our Challenge

Sandvik are one of world’s leading developers of rock crushing and screening applications. To stay ahead of the competition, it is important for Sandvik to listen to the market and continuously develop their range to meet the increasing demands of their customers.

To meet this demand, Sandvik updated their Jaw Crusher range and asked W to develop a communication platform to highlight the key customer benefits of the range to key markets around the world.

The Solution

Since this was a relaunch, our goal was to highlight the added customer benefits associated with the newly added features within the product range, including:

  • Simplified set up and installation
  • The new safety and sustainability features

With the new offer, quarries and mines now have access to a crushing solution that is not only tough, durable, and reliable. They are also now easier to get up and running, thereby providing optimum performance.

Final Result

To secure that the new features for the Jaw crusher range reached both the internal audiences, customers and future prospects, W supported Sandvik in developing:

  • Customer presentation
  • Internal sales training material
  • Press release
  • Product brochure
  • Social media content

Making promises and keeping them is a great way to build a brand.
Seth Godin


Related work

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