Global Sales App
Wayne Fueling Systems is a leading, global fuel dispenser manufacturer for retail and fleet applications. They faced a challenge that many other companies share: how to motivate both the sales force and prospects in an interest-grabbing and communicative way. To meet this challenge, Wayne has supplied all sales representatives with iPads and invested in an interactive App to facilitate the sales process.
In this project, Wayne asked W to merge their existing Apps into ONE solution (something able to grow over time with additional products, features and languages) and present their offer as an experience to their audiences.
After evaluating the existing solution, W created a system that both takes advantage of existing material, and is able to be added to in the future. The result is a sophisticated and engaging App that helps customers experience and learn more about how Wayne technology is designed to fulfill the needs of a modern forecourt – in 3D! Sales people and customers alike can interact, view product options, see animated sequences, compare models, etc. And the App now has six additional languages, meeting the requirement that the solution can grow over time and include additional functions.