W Communication Agency

Online content generation

Trelleborg Group


In connection to the launch of their new corporate website, the Trelleborg Group needed to migrate all the content from their existing website. But moving 56,000 pages to a new platform isn’t done in a day, especially not if you want to improve and enrich the content at the same time. So W was asked to help with parts of it.


Trelleborg Group Website

We started out by creating a tailored work process for the migration including content inventory, mapping content to target groups, selecting migration method and defining the content strategy. We then started assessing the existing content and its quality, sketched out wireframes to illustrate the new functionality and user interface and of course – generated content (text, images, illustrations, etc). Have a look at the results here (more business areas to follow).

Curious to know more? Contact Elisabet Ek 

W supplied critically important and great, fast-paced support, both during the development of wireframes and the extensive content generation.

Stefan Svärdenborn, Vice President Brand & Marketing
Trelleborg Group Website
Trelleborg Group Website