W Communication Agency

Customer insights survey



Duni, leading supplier of innovative table-setting concepts, asked W to help boost sales of their Candles & Accessories segment. But before developing a campaign, Duni wanted to understand how the C&A offering tied into the company mantra ”Goodfoodmood” and learn how the current offering was perceived by hotels and restaurants across four markets in Europe.


By creating an online customer survey we could confirm some of the truths that Duni had lived by, but also challenge others. W developed and phrased clear questions in a strategic flow that pressure tested previous responses. The results were presented along with patterns, key highlights and recommendations. We also followed-up with in-depth interviews with selected customers. This way, we could confirm and challenge the results from the online survey, and dig deeper to really understand emotional motivators and barriers.


The online survey got a good response rate with over 160 voices across the markets and indicated a great market potential for the C&A segment. Combined with the in-depth interviews, Duni got access to important customer insights and a complete analysis of real customer perceptions, needs and expectations.


  • Online survey
  • In-depth interviews
  • Presentation of complete analysis with recommendations
  • Short, visual and animated presentation for internal briefs

Curious to know more? Contact Lisa Önnerlid!

Customer Insights