W Communication Agency

Knowledge is Power


Imagine if you could see what’s happening in your underground mine in real time. And get data instantly analyzed and presented so that you can optimize safety as well as efficiency. Now you can with Sandvik OptiMine®, where users are now able to make decisions based on facts by tapping the potential of IoT and AI. Big thanks to Sandvik, for another great collaboration.
The mining industry is under growing pressure to increase safety, operational efficiency and productivity, while creating good and comfortable work environments. Digitalization is one of the answers and with OptiMine®, Sandvik offers one of the most comprehensive suites of digital solutions for analyzing and optimizing underground hard rock mining production and processes. With new additions to the offering Sandvik wanted to further strengthen this position and be seen as the customers’ preferred partner for digital services.

Every mine has its unique challenges, but by tapping the powers of IoT and advanced analytics it’s easier to access the real productivity potential. Because, when you can see what’s happening and get real data analysed, you can make decisions based on facts. That’s why we created the tagline Knowledge is power. Unleash your insights.” and made every visual show the important connection between the underground environment and the control room. In the launch communication plan we made sure the messaging was integrated across different channels and platforms, focusing on both product awareness and thought leadership content aiming to support decision makers.


The campaign introduced new and improved OptiMine® features, which were showcased through a film, online content and sales materials. A great kit Sandvik to use to successfully continue to support their customers on their digital transformation journey.

To learn more don’t hesitate to contact:
Elisabet Ek