W Communication Agency

Living the values


From a small grocery shop in Sweden to a world leader in the premium floor industry a century later. Bona’s impressive story is rooted in entrepreneurship and strong values, but a company is nothing without its people, so as part of their 100-year celebrations we produced a series of short films where Bona employees share how they live the brand values in their everyday jobs. No scripts, just a chat over a cup of coffee.
Since 1919, Bona develops products for the installation, maintenance and renovation of premium floors. One hundred years later, Bona celebrated their big milestone with an anniversary theme and material for their distributor congress. As part of the work, W was given the challenge to show how people at Bona live the core values – passion, performance and pioneering.


By marrying our love for film and our experience within employer branding, W proposed and produced 3 short films with employees sharing a cup of coffee while discussing what the Bona values mean to them and how they are addressing them in their day-to-day work.

The W team developed the format, and to make it all as natural as possible we worked without a script. Bona developed the questions to be covered, and the employees simply address them in their own words. The result was a relaxed, natural feeling to the final films, which were posted on the Bona LinkedIn page and their intranet as part of the Bona 100-year anniversary celebrations.

To learn more don’t hesitate to contact:
Sunil Ramkali

W helped us with all the deliverables for our 100-year anniversary celebrations. Based on their knowledge of our brand and their expertise in employer branding and film production, they were the obvious partner for this project. It was professionally handled, and we’ve received a lot of positive feedback on the films.

Björn Saalbach,
Senior VP Product Management & Marketing

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