W Communication Agency

Dressing the Sandvik MINExpo booth

Sandvik Mining

Every fourth year, Las Vegas is the go-to place to experience the latest innovations and practices in mining. For MINExpo 2016, Sandvik Mining & Rock Technology had a very special line-up with cutting-edge technology, automated solutions and not least, their state-of-the-art aftermarket offering – Sandvik 365.


To create an inspiring booth experience, Sandvik Mining needed help with dressing the booth structure, including ideas and solutions for all the walls, ceiling banners, in-booth information and materials.


The team at W created the visuals and messages to make the booth come to life and developed print-ready file for every surface in the booth, from 137 meter ceiling banners, to 160 m walls and 12 info-pillars in the booth. We also designed and developed an in-booth quiz for mobiles & tablets and pimped the machines with huge, cut-out numbers representing savings or increases in productivity – proof points building on the Sandvik 365 concept “Parts & services you can count on”.



  • Visuals and messages for the surfaces in the booth
  • In-booth info pillars
  • Online quiz for visitors
  • Huge number stickers for machines




Weren’t able to be there? Take a look at this drone fly-by in one of the main halls:

Sandvik’s own Lindsay Brennnan broadcasted live from the booth with several different clips featuring the different solutions and interviewing product specialists: