Stronger Together - Creating impact in Las Vegas
Visually, we proposed a new take on a regular line-up with an above angle of the new, unified offering. The new perspectives continued with a bird’s-eye image capturing cranes from Tadano and Demag, as well as employees and customers. An image that could be seen on billboards on Las Vegas strip, at the airport, on train platforms, inside trains, in ads and of course – in the booth.
An agency that has the ability to become one with your team, creating a truly collaborative environment while driving creativity, challenging the status quo, and bringing expertise and outside thinking, is a valuable resource. When, in addition to those, you find an agency who also knows how to effectively manage you as the client, and who makes you feel as though you are the only client, you have found an invaluable resource. For our company, W is that invaluable resource.
- Dual branding guidelines (internal)
- Transition presentation (internal)
- Internal newsletter framework (internal)
- Brand strategy messaging
- Visual concept
- Complete production of artwork and messaging at the ConExpo booth
- Print magazine adverts