A new global site

Let’s pretend your company has a huge portfolio. How do you make sure your visitors find what they need without complications? We at W know how!

Our Challenge

The HEXPOL Group is a world leader in the field of advanced polymer compounding and engineered gaskets, seals and wheels. Within these business areas, the HEXPOL Group has multiple brands within a very broad product portfolio. So, how should online visitors quickly find the product they are looking for without an extensive and complicated search/navigation? That’s what W was asked to help with.

The Solution

To handle such a broad and often complex product portfolio, W created a new global website using WordPress Multisite solution –and a smart content creation tool, Elementor. In close collaboration with the HEXPOL Group, we created a modern, modular and flexible solution, enabling us to create many sites within one platform. In this case five websites based on one platform – all content can be broadcasted from one website to another, making the most of limited resources.

Final Result

Thanks to this solution, W was able to offer the HEXPOL Group an entire network of sites to cover all their key business areas powered by a single WordPress installation. This makes it significantly easier for visitors to find the product(s) they are searching for, improve technical search engine optimization, and much easier for HEXPOL to offer a unified and consistent brand experience. An important step on the journey to convert visitors into prospects.

Check out HEXPOL to see for yourself!


Today it's not about 'get the traffic'—it's about 'get the targeted and relevant traffic.
Adam Audette


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