Sandvik

AUTOMINE® VEHICLE – LAUNCH CONCEPT

The future is here! See how W helped Sandvik present the future of autonomous mining vehicles.

Our Challenge

This was probably the most secretive project ever within the walls of Sandvik! So, when W got a call from Sandvik, the news gave us goosebumps! Not only had Sandvik designed the future of autonomous mining vehicles – they also built it and even started to operate it! And they needed our support to present it to the outside world during a digital customer event.

 

Play Video

The Solution

With the concept vehicle being one of the most anticipated reveals at the digital customer event, Sandvik wanted to tease the customers and get them excited, about the future of autonomous mining and the event itself. So, we created two teaser films that were published on various SoMe channels before the event, and an extended launch film that was first shown at the customer event, accompanied with a live demo from Sandvik’s Test Mine where the concept loader was located.

 

Play Video

Final Result

This campaign captured a lot of attention and excitement in the mining media and among mining customers. It helped to convey the message about the AutoMine® Concept that strengthens Sandvik’s leadership position in mining automation.

 

Play Video

 

We are very happy with the way W was able to support us in creating anticipation and excitement for our future concept, the launch was very successful, and we look forward to further cooperation to create exciting content together.
Jarkko Ruokojärvi
Director, Automation Global Business Development and Marketing

Cases

Related work

Check out more cases in the same service.

Newsletter

Get news and inspiration from W straight to your inbox! Sign up for Whispers, our quarterly newsletter.