Alfa Laval

AWARENESS CAMPAIGN

Can you change “industry standard” behaviors? See how W helped Alfa Laval to increase awareness about their heat exchangers.

Our Challenge

How do you change a behavior that has been ‘industry standard’ for years? On the heat exchanger market, tweaking heat duty calculations may give customers a lower purchase price up front, but results in an under-dimensioned heat exchanger leader to higher energy use. That’s why Alfa Laval wanted to make the truth known, making specifiers, consultants and end customers aware of the problem – and the solution.

The Solution

Through a strong story flow, starting out from the troubling results of under-dimensioned heat exchangers, we helped Alfa Laval present the solution – called AHRI. For years, Alfa Laval has supported the AHRI Certification Program – the only independent, non-profit organization that certifies the performance of liquid-to-liquid heat exchangers globally. The creative platform and message of the campaign, “There is only one way to be sure”, builds on all the uncertainties to take into consideration in the heat exchanger market.

Final Result

The awareness campaign was launched internally across markets, together with a Launch Guide explaining the reasoning, objectives, our story and messages. It is now being rolled out globally supported by a range of sales support materials.

Channels

  • Launch guide for internal use
  • Leave behind
  • A revealing presentation – from problem to solution
  • Digital mailings
  • Advertisements
  • Posters
  • Roll-ups
  • Press release
  • Editorial
  • Digital banners

Master the topic, the message, and the delivery.
Steve Jobs
Co-Founder Apple

Cases

Related work

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