Once all the channels had been identified, both print and web, a phased timeline for implementing the Vimovo® brand awareness campaign was developed. Since print had the largest audience, W recommended that Grünenthal initially place the Vimovo® ad in the journals with the largest subscription base: Dagens Medisin and Tidsskriftet. Using these advertisements for inspiration, W also created a number of website banners, that were also placed on websites most visited by target HCPs, thereby further increasing the brand’s share of voice in Norway.
