What happens when companies misdirect or hide important facts when it comes to their sustainability impact? Well, the most important movement of our times becomes a powerless statement that does more harm than good. Indoor acoustic solution company, Ecophon, came to W Communication Agency with a mission to get their target audience to better understand the sustainability claims made by companies in the industry – in order for them to choose the right supplier.
Based on the great work from Ecophon’s sustainability engineers, W developed the sustainability communication platform, ‘Building on Better’. The platform consists of strong key messages and a visual framework that enables the Building on Better platform to be communicated in many impactful and memorable ways - visually and verbally. The internal deliverables included all the support the markets needed to educate themselves on the communication platform and how to continuously communicate it with their target audience. For the external launch, W developed the content for the new sustainability landing page, social media posts and newsletters.
The ‘Building on Better’ sustainability communication platform positions Ecophon as a thought leader when it comes to sustainability and transparency within the building industry. It also works as a ‘door opener’ for customer discussions – to ensure that customers make the best possible choices for their buildings.
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