Based on the great work from Ecophon’s sustainability engineers, W developed the sustainability communication platform, ‘Building on Better’. The platform consists of strong key messages and a visual framework that enables the Building on Better platform to be communicated in many impactful and memorable ways - visually and verbally. The internal deliverables included all the support the markets needed to educate themselves on the communication platform and how to continuously communicate it with their target audience. For the external launch, W developed the content for the new sustainability landing page, social media posts and newsletters.

