Historically Ecophons’ guidelines were strict and filled with rules, giving little flexibility for development over time and with that they felt outdated. With the new guidelines we wanted to:
Built on examples from our recent work and further development we pinned down relevant directions, and supported Ecophon in creating a digital brand portal, replacing former PDF-guides. With inspiring examples and texts, we formed a framework that was guiding but still open for creativity and different channel/media adaptations.
The Ecophon and W team developed the new guidelines – accessible from the new digital platform – for employees and external partners. It’s a living document, providing a good balance between function and creativity. A framework with possibilities to tell stories, spark engagement and strengthen the Ecophon brand.
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