Based on the goal to build up anticipation for the live launch and to emphasize the electric functionality of the machine, the concept became:
- REVEALING THE WORLD’S FIRST BATTERY-TRAMMED MINING JUMBO
- THE DIFFERENCE IS ELECTRIFYING
Visually we played with light and shadows to generate curiosity and control what was shown and shared over time; certain parts of the machine connected to specific key features were revealed in phases leading up to the full reveal at MINExpo.
![](https://wcommunicationagency.com/wp-content/uploads/2022/01/Sandvik-DD422iE-battery.jpg)
![](https://wcommunicationagency.com/wp-content/uploads/2022/01/Sandvik-DD422iE-header.jpg)
![](https://wcommunicationagency.com/wp-content/uploads/2022/01/Sandvik-DD422iE-less-hose.jpg)