With the target group in mind, W created a new visual look and feel for the material produced in the office promotional campaign. We created a magazine, totally redesigned family brochures in the new look and feel, developed web banners, web texts, ads etc. By focusing less on the technical aspects of the product, the newly designed materials were more inspiring and eye catching. This was achieved by creating a more dynamic layout that enabled the text, images, and graphics to work better together. The campaign was presented in an internal interactive launch presentation built in order to present all the initiatives in the campaign, for a successful global launch.