This challenge is not something that is solved through some quick actions, it requires a long-term development process. Together with Sandvik, W developed a plan on how to create relevant content for the business-critical area of Crushing and Screening. The Sandvik website did not have a natural home for all the content we planned to develop, and so an important part of the project was identifying an area. The solution was the creation of a completely new section called “The Knowledge Hub”. Here we could integrate both knowledge and inspiration, and to drive the traffic to this section we published targeted content on Social Media channels.