W developed an experience room, basing the flow and content on the phases in the value chain (from raw material to recycling), and designing it for both self-exploration and guided tours. And to make each visit unforgettable, W created tailored hardware and software experiences highlighting the drivers and importance of each phase, reinforcing the overall message of how a green mindset really is financially beneficial for all. Additionally, we made sure to create a flexible room – offering the opportunity for wow-moments as well as in-depth discussions.
