Inwido is Europe’s largest company within windows and a leading door supplier, owning multiple different product brands that all have their own identity and history. To increase awareness of the values and assets of being part of the Inwido Group internally, as well as create a stronger connection between the product brands and the mother brand, Inwido asked W to help roll out Inwido’s endorsement branding called “We ARE Inwido”.
Instead of sending out a corporate message, we wanted to create a dialogue. So, we launched an internal campaign and competition called “Sharing is caring”. But as there was no communication channel reaching all employees, we developed a web solution as the hub of the competition where co-workers could learn more about “We ARE Inwido” and participate by sending in their best tips in four categories: Windows, Doors, Work life and Life in general. As our audience included every employee – from staff within finance and sales to production and management – we needed to find creative solutions to generate curiosity and action in different contexts. So, we developed a new graphical style and channels including the web solution, email newsletters, posters, stickers and fun giveaways.
Every week during the 4-month campaign the most active participant won a “cake party” for her/his department, bringing people together to celebrate and share their ideas and tips. Out of the hundreds of tips generated, ten were nominated and published online for all co-workers to vote on. Finally, two happy participants were crowned as winners, receiving the latest iPad as a price. The two winners were interviewed about their tip and about their view on Inwido and its values, and the interviews were shared via newsletter and online.
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