Trelleborg - Employer branding guide - Value

Employer branding guide

See how we supported Trelleborg structure, visualize and exemplify their employer branding concept.

Our Challenge

W together with Trelleborg Group HR and Group Communication developed an employer branding concept. During the launch period, Trelleborg identified that they wanted more examples of how HR and the Marketing functions could use the Employer Branding concept.

Therefore, they once again approached W to help them visualize and exemplify the way employees could work with Trelleborg employer branding concept through a simple, but clear hands-on guide.

The Solution

After reviewing and discussing the brief, W suggested the development of a digital interactive guide that could be integrated on the Trelleborg Intranet and be accessible from any connected device. The solution from W was able to handle both animations and videos in the form of an interactive booklet, where the content could come to life in a positive way.


Trelleborg - Employer branding guide - Shaping industry

Final Result

The result was a guide that supported HR and the Marketing functions in better understanding:

  • Why employer branding is important at Trelleborg
  • What is an employer value proposition (EVP) and key messages
  • Who owns what in the execution process
  • How to work with employee branding concept to boost the Trelleborg brand

Deliverable: Interactive free-standing digital guide.

The guide has helped our HR and Marketing functions to better understand how to work with employer branding. I had a clear picture of what I wanted to achieve in my head and W guided us through the process in a very professional and solid way, all the way to the end result. We are very happy with the interactive guide developed by W.
Anna Karin Svennberg
Group Talent Management Director


Related work

Check out more cases in the same service.


Get news and inspiration from W straight to your inbox – sign up for our newsletter!