Deliverables Longer / Main film Short film “Drive Global Innovation” case story Short film “Have an Impact” case story Short film “Where Talents Grow” case story Short film “Make a Difference” case story Short film “Where Talents Grow” extract Short film “Make a Difference” extract Short film “Have an Impact” extract Short film “Driving Global Innovation” extract
Trelleborg Group

EMPLOYER BRANDING

How do you “WOW” future talents to your company? See how W supported Trelleborg in developing several emotional and appealing employer branding films.

Our Challenge

Fresh statistics from the Trelleborg Group reveals that their online films are watched for 12 seconds, in average. You can’t fit all your company greatness in that slot, can you? So, how do you adapt to the behavior of the website visitors and still get your message across?

After having finalized a solid Employer Branding platform together, Trelleborg asked W to package their Employee Value Proposition (EVP) and key messages in an emotional and appealing way for future employees. The challenge was to do it in a very short amount of time (about 12 seconds).

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The Solution

The creative team at W proposed to create a “film kit” consisting of one longer film and eight 10-15 second extracts, each focusing on one key message or case story. Short films to be used in social media to drive traffic to the career section of the website. As a next step the films are being translated and will start to roll out globally.

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We are very happy with the result and the story, highlighting the key offering to our employees.
Henrik Dreyer
HR Officer, Trelleborg Group

Cases

Related work

Check out more cases in the same service.

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