For more than 30 years, ostomy care company Axotan has been an exclusive distributor of well-known stoma and wound care products within the Swedish market. With the mission to help more people feel safe and to live unhindered by their stoma, they needed a strong brand platform to reflect their mission – both visually and verbally.
Axotan reached out to W to support them develop a new brand platform, with a completely new visual identity, that would differentiate them from their competitors and be ready to meet their future needs.