W was asked to support in the communication of the 3R theme to attending delegates, as well as develop tools to help the delegates identify key Jyseleca sales, marketing and medical activities that could be deployed across the Nordics during 2022.
So, based a short deadline, W proposed, developed, and sourced several ideas to be used at the meeting. The deliverables included, developing a 3R logo, 3R brand items (tote bag, coffee mug and writing pad), and designing breakout worksheets and activity cards.

