This assignment required a lot of creative energy before we found a solution differentiating, visually strong and flexible enough for the individual industries, while being easy to adjust to the context or platform. The result titled ‘Your Choice. Our Mission.’ is designed as a modular mix-and-match solution, where isolated products from a top view are aligned neatly – flirting with process engineering, which is Alfa Laval home turf. Once set, the W team planned and carried out a huge photo shoot, creating a bank with images to choose from.
