Product launch campaign message

How do you tell a story in an enticing way? We at W know all about that good storytelling. Se how we supported Sandvik in creating campaign messages!

Our Challenge

As a world leader, Sandvik continues to set new standards for the industry and decided to add three new crushers with built-in automation to their 800i series – resulting in one of the widest ranges of connected cone crushers available on the market. But how do you tell that story in an enticing way?

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The Solution

The campaign message we used for the first launch of the connected cone crushers, “Evolution on the outside, revolution on the inside” was still valid, so we decided to use this as a platform. With the new campaign message – “The revolution continues” – we secured a strong story, showing customers, investors, employees and other stakeholders what they can expect from an industry leader. The material clearly positions Sandvik in a class of their own, highlighting the value digitalization brings through a powerful and futuristic visual language.



Final Result

Once the campaign concept was in place, we produced materials including customer presentation, film, short online trailers, web campaign page, brochure and internal sales training materials to help establish Sandvik as the innovative market leader – today and tomorrow.



The revolution continues! It’s not always easy to build on an existing campaign, but W managed to create another strong story to launch our expanded range of connected crushers. Well done!
Magnus A Holst
Marketing Manager


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