The new platform gave birth to a new brand vision, brand promise, tagline and core messages as well as verbal repositioning with a new tone of voice. We also created a complete visual overhaul, redefining and modernizing the brand visual identity to better represent what Demag stands for. We introduced a new headline font and redesigned layouts for ads, brochures, posters and presentations. We also introduced a new style for photography/retouching and introduced new graphical elements to create the new Demag signature look.
Deliverables
- Market Landscape Analysis
- Strategic workshop
- Brand communication platform
- Visual rebranding & tone of voice
- Visual Identity Portal
- Brand Playbook (online and printed)