Together with HEXPOL and our experts, W designed a series of very condensed educational sessions for internal content owners and super users across Europe and the US. Over 20 people, responsible for different subsites to the corporate website, joined the online trainings and found out – in a very straightforward and inspiring way – the basics of 3 different topics:
- SEO – how can I best achieve Search Engine Optimization on my site?
- Google Analytics – how can I use it to improve my website and measure against our KPIs?
- WordPress – how can I update content and keep my site updated and relevant?
After the trainings, the participants were invited to a Teams knowledge hub with a Wiki, guides, chats and collaboration tools as well as educational videos, the online training sessions and hands-on tools to try their new learnings out.