SEO – online training for online success

Together with HEXPOL, W designed a series of online, educational sessions to learn the basics of: SEO, Google Analytics and WordPress.

Our Challenge

All things are difficult before they are easy, as Thomas Fuller said in the 17th century. And in essence, that’s what global polymer compounding company HEXPOL Group wanted to achieve when they turned to W for help on training their internal resources in the basics of SEO, Google Analytics and WordPress. The objective was to create curiosity, educate and provide hands-on tools for internal web administrators – before getting ready to launch their new global website.

The Solution

Together with HEXPOL and our experts, W designed a series of very condensed educational sessions for internal content owners and super users across Europe and the US. Over 20 people, responsible for different subsites to the corporate website, joined the online trainings and found out – in a very straightforward and inspiring way – the basics of 3 different topics:

  • SEO – how can I best achieve Search Engine Optimization on my site?
  • Google Analytics – how can I use it to improve my website and measure against our KPIs?
  • WordPress – how can I update content and keep my site updated and relevant?

After the trainings, the participants were invited to a Teams knowledge hub with a Wiki, guides, chats and collaboration tools as well as educational videos, the online training sessions and hands-on tools to try their new learnings out.

Final Result

Gladly the training sessions created just the engagement HEXPOL wanted to achieve. Participants enjoyed learning new skills and are now able to test it hands-on, to continuously improve the customer experience on their different websites.

Invest in yourself. When you do this, you press the fast-forward button on your success
John Lee Dumas


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