Sandvik, a global leader in mining and rock technology, approached W Communication Agency to help them introduce its new 800i crusher series, featuring an upgraded powerful user-friendly automation system. To ensure a successful launch, Sandvik asked W to craft a compelling visual and verbal communication strategy. Our responsibilities included developing a range of key deliverables such as sales guides, print ads, and a landing page design. To maximize awareness, educate potential users, and drive market adoption, we also created engaging social media content tailored to the launch of the 800i series.
W crafted a comprehensive three-phase social media content strategy, each phase specifically designed to engage the target audience at different stages of the customer journey.
The first phase aimed to build awareness through eye-catching posts in different formats. The second phase provided more detailed information on key-features of the 800i crusher series to engage specific target audiences. Finally, the third phase used client testimonials to build trust and encourage conversions.
Execution
To ensure a consistent and impactful rollout across Sandvik’s diverse markets, W developed a flexible time plan for organic posting. This plan served as a strategic guideline for regional teams, allowing them to localize content and schedule posts according to market-specific needs and optimal engagement times.
The three-phase campaign successfully generated significant awareness of the Sandvik 800i crusher series, by effectively educating potential users on its advanced features, and establishing credibility through powerful client testimonials. The strategic planning and customized content ensured that Sandvik’s messaging resonated across different audience segments, driving strong interest and inquiries. The results also showed that having several different formats had a positive impact on both engagement as well as driving traffic to the site.
