In close collaboration with Trelleborg, W marketed a Trelleborg Boots Tech Day for a key client, to act as a forum for users and experts to meet and discuss the new product. As every marketer knows, the planning step of an event is crucial – without the right people attending, all the effort and the event itself would be meaningless.
So, to gain interest from key stakeholders, we sent out 50 customized invitation gift boxes and marketed the event with e-mails and table stands. During the actual event, which featured two sessions, the attendants were greeted by Trelleborg Boots communication concept as well as different stations creating interactivity and discussions. They also received corporate information, such as the global footprint of the company.