BabySlide Sales Material
The company behind the invention, Karo Pharma, approached W for help to prepare and support the launch of BabySlide in the Swedish market. The product, a medical device that distributes the pressure of the baby’s head against the vaginal wall, is clinically proven to reduce the risk of perineal tearing and is also safe and easy to use. Clinical studies show that BabySlide, when used during childbirth, significantly reduces the amount of perineal tearing, and also the severity of them.
Here at W, we hope that BabySlide together with the material we have created, continue to have an impact on the target customer and increase the awareness of the problems of perineal tearing.
Our choice of agency was based on previous good
experience from working with W Communication Agency with similar projects. In addition to the competence needed we very much appreciate the open and constructive dialogue during the process and their competitive pricing for delivering the projects.
Communication Strategy – Airsonett “Breathe for a change”
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