Symetri, the world’s largest Autodesk Solution Partner, provides technology solutions and services for design, engineering, construction, and manufacturing businesses – and they are growing rapidly.
To ensure a consistent look and feel across the Symetri portfolio, W was asked to develop updated brand expressions for the Symetri Technology brands – Naviate, Sovelia and CQ.
The requirements were that the new brand expressions should relate to the overall Symetri brand, while being able to stand on their own. The Symetri visual brand guidelines became the foundation for our design exploration, where the design principles were centered around borrowing elements from the Symetri brand yet creating new elements that could be used specifically for each Technology brand. Colors, fonts and certain visual treatments were borrowed and tweaked, while new graphic patterns were developed to fit each unique brand. The designs were also developed with flexibility in mind, to enable the possibility of adding more brands to the Symetri Technology portfolio in the future.
The new brand expressions for the three Symetri Technology brands, Naviate, Sovelia and CQ, included: