A Brand Platform To Meet The Future

How do you transform something good into something great? See how we helped Symetri develop a brand platform to address their future needs.

Our Challenge

The world’s largest Autodesk Solution Partner, Symetri, creates and provides technology solutions and services for design, engineering, construction and manufacturing businesses. Symetri, assigned W Communication Agency to refine and evolve their brand platform, visually and verbally.

The Solution

Following an extensive insights phase, (read more about phase one here) including over 50 in-depth interviews, and a two-day workshop with key employees,  W developed the Symetri brand house. Including the vision, mission, purpose, brand story, brand personality and key messaging. Once the verbal foundation was set, we also developed the visual aspect of the brand, creating a complete visual overhaul, synchronizing, and modernizing the visual identity of the brand to better represent the company Symetri has grown to be.

Final Result

The new brand platform has become a great framework for Symetri to work with. The clear guidelines and a strong tone of voice enables any communication asset to support the well-deserved positioning for the brand in all markets.


  • Insight interviews
  • Strategic workshop
  • Brand house development
  • Visual rebranding & tone of voice
  • Visual identity, online platform
  • Co-branding guidelines
  • Website design upgrade
  • Social media templates
  • Exhibition templates
  • Digital and print production templates



W listened to our needs, challenged us when needed and delivered a great foundation for our fantastic brand. We could not have asked for more, and we are very pleased with the outcome of the collaboration!
Trude Berg
Chief Brand Officer


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