The world’s largest Autodesk Solution Partner, Symetri, creates and provides technology solutions and services for design, engineering, construction and manufacturing businesses. Symetri, assigned W Communication Agency to refine and evolve their brand platform, visually and verbally.
Following an extensive insights phase, (read more about phase one here) including over 50 in-depth interviews, and a two-day workshop with key employees, W developed the Symetri brand house. Including the vision, mission, purpose, brand story, brand personality and key messaging. Once the verbal foundation was set, we also developed the visual aspect of the brand, creating a complete visual overhaul, synchronizing, and modernizing the visual identity of the brand to better represent the company Symetri has grown to be.
The new brand platform has become a great framework for Symetri to work with. The clear guidelines and a strong tone of voice enables any communication asset to support the well-deserved positioning for the brand in all markets.
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