Creating new visual brand expressions for the three Symetri Technology brands – Naviate, Sovelia and CQ

Our Challenge

Symetri, the world’s largest Autodesk Solution Partner, provides technology solutions and services for design, engineering, construction, and manufacturing businesses – and they are growing rapidly.

To ensure a consistent look and feel across the Symetri portfolio, W was asked to develop updated brand expressions for the Symetri Technology brands – Naviate, Sovelia and CQ.

The Solution

The requirements were that the new brand expressions should relate to the overall Symetri brand, while being able to stand on their own. The Symetri visual brand guidelines became the foundation for our design exploration, where the design principles were centered around borrowing elements from the Symetri brand yet creating new elements that could be used specifically for each Technology brand. Colors, fonts and certain visual treatments were borrowed and tweaked, while new graphic patterns were developed to fit each unique brand. The designs were also developed with flexibility in mind, to enable the possibility of adding more brands to the Symetri Technology portfolio in the future.

Final Result

The new brand expressions for the three Symetri Technology brands, Naviate, Sovelia and CQ, included:

  • Logotype treatments
  • Color palettes
  • Graphic elements
  • Image styles
  • PowerPoint designs
  • Social media designs
  • Brochure designs
  • Banner designs
  • Trade show booth designs
W delivered a fresh and modern update to the visual expression of our existing technology brands that we have now started to implement across our communication with pride. And it was a real pleasure to work with W professionals once again!
Lotta Järvi
Head of Marketing Symetri Technology


Related work

Check out more cases in the same service.


Get news and inspiration from W straight to your inbox – sign up for our newsletter!